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Showing posts with the label ticket sales

Budgeting for your Class Reunion or How Much Should a Ticket Cost?

About a ten months before the reunion you should decide on where to have the reunion. Once that's decided, you'll need to figure out how much to charge for a reunion ticket so you can start selling tickets immediately. You will make the decision based on a number of factors: Basic Charges 1. Price per person for food. 2. Open bar vs. Cash bar 3. Tax and service charges _____________________________________ Say food is $50.00 cash bar is 0.00 Tax in NJ is 7% 3.50 Service Charge at our hotel is 21% = 10.50 ____________________________________ Price per person is: $64.00 So is that the amount you charge your classmates? NO!!!!! Because you have to take in account all the other costs involved in reunion planning Ancillary charges (try to get as much for free here as you can...

Incentives to Motivate Fence Sitters

Sometimes people are funny. They don't want to be the first to sign up to buy a ticket and would rather hedge their bets to see who of their friends have committed first. We've solved that problem by offering incentives to our classmates and, believe me, they work. 1. Most successful is the "early-bird special." Assuming you have started a whole year in advance. Offer people a discount for those who sign up in the first three months. We met our minimum number right off the bat and were breathing a whole lot easier. We promised the hotel a minimum of 125 people, and during the "early bird" phase we sold 124 tickets. Amazing how that worked. (This, of course presumes, that you have a margin of extra money to play with.) 2. Another phenomena that I didn't predict was the "free drink on me" incentive. Several classmates helped with the sign up drive by each offering to buy the next ten people who signed up a free drink at the reunion....